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sztk：華麗蝶變——從低端品牌到高端品牌轉(zhuǎn)變
作者:admin 日期:2013-04-11
隨著中國(guó)經(jīng)濟(jì)體的逐步成熟，廉價(jià)的勞動(dòng)力優(yōu)勢(shì)一去不復(fù)返，這對(duì)國(guó)內(nèi)大量以低端市場(chǎng)為主的品牌提出了挑戰(zhàn)，眾多企業(yè)陷入了進(jìn)退兩難的困境。破解這一困境根本之道在于推進(jìn)產(chǎn)業(yè)和企業(yè)轉(zhuǎn)型升級(jí)，促使企業(yè)從原來(lái)粗放、低端、低附加值、制造加工為主，轉(zhuǎn)到做品牌、做高端的道路上來(lái)，實(shí)現(xiàn)品牌升級(jí)。同時(shí)，隨著社會(huì)經(jīng)濟(jì)水平不斷提升，消費(fèi)水平持續(xù)升級(jí)，低端市場(chǎng)日漸萎縮，而高端市場(chǎng)不斷擴(kuò)大，也客觀上需要企業(yè)逐漸從低端市場(chǎng)轉(zhuǎn)移到高端市場(chǎng)，啟動(dòng)高端品牌建設(shè)戰(zhàn)略。從低端到高端，市場(chǎng)的性質(zhì)發(fā)生了根本性改變，僅僅修補(bǔ)和完善原有的低端運(yùn)作平臺(tái)無(wú)法應(yīng)對(duì)高端市場(chǎng)，企業(yè)運(yùn)作平臺(tái)必須隨著市場(chǎng)變化進(jìn)行根本性轉(zhuǎn)變，必須徹底改變?cè)械牡投怂季S，以高端品牌的思維來(lái)開展我國(guó)的品牌升級(jí)戰(zhàn)略，從而促進(jìn)我國(guó)企業(yè)的再次飛躍。
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http://m.rcnew.cn 品牌包裝形象設(shè)計(jì)公司
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