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sztk：華麗蝶變——從低端品牌到高端品牌轉(zhuǎn)變
作者:admin 日期:2013-04-11
隨著中國經(jīng)濟體的逐步成熟，廉價的勞動力優(yōu)勢一去不復(fù)返，這對國內(nèi)大量以低端市場為主的品牌提出了挑戰(zhàn)，眾多企業(yè)陷入了進退兩難的困境。破解這一困境根本之道在于推進產(chǎn)業(yè)和企業(yè)轉(zhuǎn)型升級，促使企業(yè)從原來粗放、低端、低附加值、制造加工為主，轉(zhuǎn)到做品牌、做高端的道路上來，實現(xiàn)品牌升級。同時，隨著社會經(jīng)濟水平不斷提升，消費水平持續(xù)升級，低端市場日漸萎縮，而高端市場不斷擴大，也客觀上需要企業(yè)逐漸從低端市場轉(zhuǎn)移到高端市場，啟動高端品牌建設(shè)戰(zhàn)略。從低端到高端，市場的性質(zhì)發(fā)生了根本性改變，僅僅修補和完善原有的低端運作平臺無法應(yīng)對高端市場，企業(yè)運作平臺必須隨著市場變化進行根本性轉(zhuǎn)變，必須徹底改變原有的低端思維，以高端品牌的思維來開展我國的品牌升級戰(zhàn)略，從而促進我國企業(yè)的再次飛躍。
http://m.rcnew.cn 品牌包裝形象設(shè)計公司
http://m.rcnew.cn 品牌包裝形象設(shè)計公司
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