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個性化包裝真正進入國人的視野
作者:admin 日期:2016-07-18
個性化包裝真正進入國人的視野，還要追溯到2013年可口可樂帶來的“昵稱瓶”旋風。一時間，人們對于包裝的定義從觀念上有了突飛猛進的改變，“包裝原來可以這樣與眾不同！”此后，不少終端品牌，如蒙牛、農夫山泉、士力架、銳澳雞尾酒等因循可口可樂，通過圖案、語言設計，用更具個性化和表達力的包裝展現品牌性格、拓展品牌影響力。剛剛以“大寶宣言瓶”掀起一陣營銷浪潮的強生（中國），其全球創新中心包裝開發總監沈弘便充分肯定了個性化包裝在“最大限度創造品牌故事”“幫助企業引流”方面所發揮的作用，這也正是很多品牌商的共同心聲。
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