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日本茶包裝設計
作者:admin 日期:2016-07-15
為什么日本的綠茶市場如此繁榮？和國內大多數或甜或酸的“特色口感”所不同，日本在綠茶的鮮粹榨取上，已經有了很成熟的經驗和穩定的技術，基本上都能保持綠茶的營養與原汁原味的味道，所以，同樣有喝茶習慣的日本，健康的綠茶飲料自然也成了夏季日本市場上銷量極其巨大的品種之一。
反觀國內的茶飲料市場，相比前些年的摸索和推陳出新，感覺不進而退，反而純茶、健康茶等概念的飲料產品，市場上出現了不少像三得利、伊藤園甚至在日本加工生產，運回到國內的茶飲料產品。
國內個別飲料巨頭，在茶飲料的生產加工以及包裝設計方面，雖已涉足多年，但卻給人留下了低端、口感“特色”非純茶的印象，消費年齡層偏低，偏農村市場。對于未來巨大需求的健康純茶飲料，卻舉步維艱，各種原因導致，但有一點非常明確，并非更多的消費者不喜歡純茶和消費習慣需要教育和引導，更重要的是你在對茶的認知理念以及生產工藝上還沒辦法做出一瓶瓶恰當的好茶飲。
近年國內企業在茶飲料上，也推出了一些令人耳目一新的，口感不錯的茶飲料，但包裝風格與茶的真、純、質樸以及成熟相比，曉包個人感覺還顯得有非主流的既視感。在茶飲料的研發及包裝的理念上還需要更加本真為好，以免偏移了茶本身的文化特色，這一點，看一下日本銷量最大的幾家茶包裝，并未因包裝設計的不斷變化，而減弱了茶的樸與真就知道了。當然在產品外包裝上，一些蹦蹦跳跳的輕風格，作為調劑和吸引人，也很不錯?？傮w來說，盡快在國內市場空缺疲弱期，奠定地位，就看哪家企業的戰略布局，能更勝一籌了。
反觀國內的茶飲料市場，相比前些年的摸索和推陳出新，感覺不進而退，反而純茶、健康茶等概念的飲料產品，市場上出現了不少像三得利、伊藤園甚至在日本加工生產，運回到國內的茶飲料產品。
國內個別飲料巨頭，在茶飲料的生產加工以及包裝設計方面，雖已涉足多年，但卻給人留下了低端、口感“特色”非純茶的印象，消費年齡層偏低，偏農村市場。對于未來巨大需求的健康純茶飲料，卻舉步維艱，各種原因導致，但有一點非常明確，并非更多的消費者不喜歡純茶和消費習慣需要教育和引導，更重要的是你在對茶的認知理念以及生產工藝上還沒辦法做出一瓶瓶恰當的好茶飲。
近年國內企業在茶飲料上，也推出了一些令人耳目一新的，口感不錯的茶飲料，但包裝風格與茶的真、純、質樸以及成熟相比，曉包個人感覺還顯得有非主流的既視感。在茶飲料的研發及包裝的理念上還需要更加本真為好，以免偏移了茶本身的文化特色，這一點，看一下日本銷量最大的幾家茶包裝，并未因包裝設計的不斷變化，而減弱了茶的樸與真就知道了。當然在產品外包裝上，一些蹦蹦跳跳的輕風格，作為調劑和吸引人，也很不錯?？傮w來說，盡快在國內市場空缺疲弱期，奠定地位，就看哪家企業的戰略布局，能更勝一籌了。
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